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Stay Ready: How Top Agents Prepare for Market Highs and Lows

From economic shifts to sudden changes in buyer behavior, agents have to be ready for whatever the market throws their way. In a recent episode of the Drive with NAR podcast, host Marki Lemons Ryhal sat down with two experienced professionals from the Chicagoland area—Kat Barry of Modern Living at Compass and Lateefah Neal of NTS Realty Group—to share practical strategies for managing the inevitable ups and downs of the business.

Click Here to read the full article on Realtor Magazine Continue reading “Stay Ready: How Top Agents Prepare for Market Highs and Lows”

10 conversation starters and scripts to win sellers this spring

Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines.

Any challenge to winning over sellers can be overcome through competent conversation that includes, above all, seller participation. Great questions and deep listening enable sellers to make educated choices and have ownership of their goals. Real-world examples with risks and consequences demonstrate value, instill trust and help create a true “partnership” relationship.

Click Here to read the full article on Inman Continue reading “10 conversation starters and scripts to win sellers this spring”

Build a Brand Bible & Develop a Marketing Plan

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

Click Here to read the full article on The Close Continue reading “Build a Brand Bible & Develop a Marketing Plan”

Embracing Emotional Intelligence With AI: How to Remain Uniquely Human

Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies?

In this article, you’ll discover how to integrate emotional intelligence with AI tools.

As more marketers and entrepreneurs integrate artificial intelligence (AI) into their daily work, we’re increasingly competing with other humans using AI, making our emotional intelligence the key differentiator that sets us apart in an environment of AI sameness.

Click Here to read the full article on The Social Media Examiner Continue reading “Embracing Emotional Intelligence With AI: How to Remain Uniquely Human”

5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals.

Real estate can be a roller coaster ride from multiple transactions in one month to none the next unless you develop a systematic, daily plan of activities. In this article, I’ll be sharing five daily habits that successful agents are leveraging right now to create consistency and momentum in their businesses.

Click Here to read the full article on Inman Continue reading “5 daily habits that eliminate transaction droughts”

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off.

When you first get into real estate, your business is built on hustle. You say yes to every opportunity, every client, every ZIP code and every transaction that comes your way.

Click Here to read the full article on Inman Continue reading “How to define your target audience without losing existing business”

Build On Your Momentum as a New Agent

In my last post, I wrote about the importance of building confidence as a new agent and what that looked like.

Starting off with rentals, taking on all clients rather than being choosy and continuing education are great ways to start out in the business. They all lend to building experience and growing your business as a new agent. Consistency builds momentum, and once that momentum starts, it’s important to keep it going.

Click Here to read the full article on The Realtor Magazine Continue reading “Build On Your Momentum as a New Agent”

How to Find Your Niche in Real Estate

When you’re a real estate professional, it’s incredibly competitive. You have to find a way to differentiate yourself, but that’s often easier said than done. A good way to set yourself apart is to find a niche that you specialize in.

Some agents are afraid of identifying a niche because they feel like it will limit them. The reality is that with a niche, you’re going to save time and money on your marketing because it will be more targeted. You’re also going to get a better return on your investment when you focus on a specific niche rather than trying to cast a wide net and target everyone.

Click Here to read the full article on Realty Times Continue reading “How to Find Your Niche in Real Estate”