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Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity.

For many agents who were convinced that spring 2025 would make up for the sluggish markets of the post-pandemic years, the past few months have been pretty disappointing. Despite increases in inventory, a combination of politicaland economic uncertainty combined to keep many buyers on the fence, hoping for lower interest rates or worrying that their jobs were in jeopardy.

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14 Clever Real Estate Negotiation Strategies From the Pros

Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.

In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.

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AI Apps Made Easy: Creating Whatever You Can Imagine

Are you eager to create custom software that solves unique business challenges but feel intimidated by the technical complexity? Wondering how AI can help you build powerful apps—without hiring a developer or learning to code?

AI-powered app builders are unlocking new opportunities for marketers and entrepreneurs to create custom applications tailored to their exact needs.

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Not just Meta: Don’t sleep on YouTube and LinkedIn

Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally.

Every week, another platform proves it’s worth your attention. YouTubecontinues to be the dark horse — quietly growing, quietly delivering — while LinkedIn is stepping up with fresh tools for visibility. Both are making one thing clear: It’s not just a Meta world anymore.

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Your next referral source is already in your phone

The best lead generation comes from genuinely valuing and nurturing the relationships you already have and keeping in touch with your network.

When people think of networking, they often picture shaking hands at events, exchanging business cards or connecting with strangers on LinkedIn. That’s important, but here’s a secret many overlook: The most powerful networking happens not with new contacts, but with the ones you already have.

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How to Use a Personal Brand for Exposure, Leads, and Sales

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business?

In this article, you’ll discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building.

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Becoming a Real Estate Photographer

If you’re trying to figure out how to become a real estate photographer, you’re in the right place. It’s a niche with serious demand, and the barrier to entry is lower than you might think. With the right skills, gear, and a bit of hustle, you can turn this into a profitable side gig — or even a full-time career! My guide will teach you how to break in, stand out, and actually make it work.

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Rookie to rockstar: What every new buyer’s agent needs to know

Just starting out on a real estate team as a buyer’s agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients.

Starting your journey as a buyer’s agent on a real estate team can be one of the smartest moves you can make in the industry — especially early in your career. If I had it to do all over, or when a friend or family member asks me the best way to start or get going in real estate, I 100 percent of the time tell them they need to start on the right team.

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30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss

Saying thank you may seem like a small gesture, but it can do more than express gratitude. It can open the door to your next deal and deepen relationships. It also contributes to your personal brand, highlighting your attention to detail and your commitment to service, which are key qualities in an industry where trust and reliability are essential. A well-timed thank you also reminds clients and vendors why they chose you — and why they’ll choose you again.

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