If you’ve ever scrolled through Instagram and suddenly felt inspired to reorganize your pantry or carve out a cozy reading nook, you’re not alone—and today’s homebuyers are feeling it, too. According to Better Homes and Gardens Real Estate’s 2026 Design Trends Moving Real Estate report, social media is reshaping what buyers expect and how agents stage homes. Ginger Wilcox, president and CEO of BHGRE, calls it the “Instagram effect”—driving a wave of stylized, photogenic spaces.
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