Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results?
In this article, we’ll explore how people’s beliefs impact the buyer journey.
As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy.
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