Real estate coach and contributor Darryl Davis says it’s time for agents to forget the noise and step up their integrity to define their career in the new year.
In the late 19th century, Webster’s Dictionary defined integrity not only as “moral soundness” and “uprightness,” but with a striking phrase seldom seen today: “Uprightness in mutual dealings, especially in the transfer of property.”
Imagine that: Over a century ago, even the dictionary recognized that real estate — the transfer of property — was one of the greatest tests of a person’s integrity. And here we are in 2025, in an industry where trust is bruised, public perception is shaky and professionals across the country are fighting to reclaim their reputation and their worth.
If there was ever a time to bring integrity back to the forefront, this is the moment.
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