The Click Obsession
Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.
Every agent has been told they “need” more ads, more content, and more followers.
But while everyone’s fighting for attention online, something unexpected has been happening offline.
Postcards have quietly become smarter — much smarter.
Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.
From “Dear Neighbor” to Data-Driven Personalization
The days of sending generic postcards to entire ZIP codes are over.
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