Luxury’s next phase: What the 2026 buyer really wants

Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal.

Buyers are no longer focused on what impresses others; they are asking what restores them. They want homes that align with their routines, support their well-being and reflect their values. We are seeing that shift across every market, from Los Angeles to Turks & Caicos, Miami to Mallorca, where clients are prioritizing intention over excess and meaning over material.

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