SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.
There was a time when getting found online was all about SEO, search engine optimization. But now there’s a new player: GEO, generative engine optimization.
Instead of trying to be discovered by Google, we also now have to think about being recommended by AI search tools like ChatGPT, Perplexity, Gemini and others. The agents who understand how to control what AI “knows” about them and how it interprets their authority will own the next generation of online visibility.
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