7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now.

If you’re anything like me, you’re thinking the end of October snuck up on us faster than a ghost in a fog machine, right? I’ve heard it all this month from agents who are juggling market shifts, unreasonable (and sometimes unruly) clients and all those not-so-fun “just want to wait until after the holidays” conversations.

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