The old playbook of ‘just stay remembered’ doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value.
The thinking was simple: If people remember you when they’re ready to move, they’ll call you. And in the pre-digital world, that worked better. A fridge magnet, a postcard or a friendly check-in once or twice a year kept you front and center because there weren’t as many competing voices.
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