Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes.
Whether it was the high-stakes TikTok spin-off deal, a misinformation firestorm around Tylenol, or Disney’s messy handling of the Jimmy Kimmel suspension, these stories lit up social feeds and group chats alike with just about everyone sharing their opinion on one or all of them.
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