Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes.
For most of the past three decades, “search” has meant Google and keywords. But that’s changing fast. More buyers and sellers are asking AI tools like ChatGPT and Gemini for the best agent in their city of choice, the top neighborhoods for families or what their home is worth, and they’re doing it in natural, conversational language.
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