n an age of short attention spans, the ability to connect face to face is more important than ever, Bernice Ross writes. Here’s how to make the most of your next networking opportunity.
Networking has always been one of the most powerful ways to build your real estate business, but only if you do it with purpose. Unfortunately, most agents approach networking as if it’s a numbers game — collect as many business cardsas possible and then hope that someone calls. The truth of the matter is, business cards get tossed, contacts are forgotten and the effort never converts into business.
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