Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes.
If you’re a real estate agent constantly chasing more leads, it’s time for a reality check: You don’t need more leads. You need to work the ones you already have.
I know, I know. That’s not the sexy, motivational mantra you wanted to hear. It’s not what the lead generation companies want you to believe, either. But here’s the unfiltered truth — your lack of closings isn’t because you don’t have enough leads. It’s because you’re not following up with the ones you’ve got.
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