The DNA of Luxury: Exploring the World of High-End Property Consumers

“Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to be able to serve clients successfully. Let’s dig into the niche and explore.

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