The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills.

With commission litigation, inflation and interest rates dominating the headlines, there’s one essential overlooked skill that overshadows all these issues and is the primary determinant of whether a lead will become your client: listening.

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